You already do the work.
Real pays you more ways for it.
An 85/15 split with a $12,000 cap, revenue share, stock you can own, and AI tools that save you hours. I'm Michael Peppino, a South Shore real estate agent and licensed broker for 29 years, and I'll walk you through your own numbers.
Six reasons agents are making the move
Most brokerages pay you one way: your split. Real pays you on your deals, on the agents you bring, on the company's growth, and long after you slow down.
The split and the cap
85/15 with no monthly, desk or royalty fees. Cap at $12,000, then keep 100% less a flat per-transaction fee.
Revenue share
Paid out of Real's side, never your agents'. Five tiers, up to $4,000 per capping agent per year at Tier 1.
Own the company
Buy REAX stock straight from your commissions with a 10% to 15% bonus, plus stock awards for milestones.
Income that outlasts production
Real Retirement after 3 years. Willable Revenue Share after 5 years, up to 100% to someone you name.
Technology that works for you
reZEN for transactions, Leo AI, Real Signature with no subscription, Real Wallet and Real Academy.
What independents go without
Health plan options, One Real Mortgage and Title, Real Luxury, Real Military, and hardship grants.
85/15 until you cap. Then it's yours.
Real takes 15% of each commission until you've paid $12,000 in a year. After that you keep 100%, less a flat per-transaction fee. No monthly fees, no desk fees, no franchise royalty. Team members under qualifying team models cap at $6,000 or $4,000.
Here's an agent at a 70/30 franchise split with a 6% royalty and $85 a month in fees, on $150,000 of production:
| On $150,000 GCI | 70/30 franchise | Real |
|---|---|---|
| Company dollar | $45,000 | $12,000 (capped) |
| Franchise royalty | $9,000 | $0 |
| Monthly fees | $1,020 | $0 |
| What the agent kept | $94,980 | $138,000* |
*Before Real's post-cap transaction fees on deals closed after capping. An illustration, not a promise of earnings.
Get paid when the agents you bring do well.
Revenue share comes out of Real's 15%, never out of your agents' commissions. It's paid on five tiers of your network.
| Tier | Share of company dollar | Max per capping agent / year | Unlocked at (producing Tier 1 agents) |
|---|---|---|---|
| Tier 1 | 5% | $4,000 | 1 |
| Tier 2 | 4% | $3,200 | 5 |
| Tier 3 | 3% | $2,400 | 15 |
| Tier 4 | 2% | $1,600 | 20 |
| Tier 5 | 1% | $800 | 25 |
Estimate your revenue share
Enter how many agents you'd have on each tier. This assumes every one of them caps at $12,000, so it's the most the plan pays, not a forecast.
Real Retirement
After 3 years with Real, your revenue share can keep paying even after you stop selling, as long as you keep an active license.
Willable Revenue Share
After 5 years, you can leave up to 100% of your revenue share to a beneficiary you name. Something to build, and something to pass on.
Own a piece of the company you work for.
Real is publicly traded (REAX). Agents can build equity straight from their commissions, with a bonus on top.
Stock Purchase Plan
Set aside 5% of commissions before you cap and 10% after. Real adds a 10% bonus pre-cap and a 15% bonus post-cap.
Capping award
Agents earn a stock award when they cap for the year.
Attraction and Elite awards
Stock awards for bringing agents to Real and for reaching Elite Agent status.
Quick example
Close $150,000 in GCI and cap on the way. If you put 5% of your pre-cap commissions ($80,000 × 5% = $4,000) and 10% of your post-cap commissions ($70,000 × 10% = $7,000) into stock, Real adds $400 + $1,050 in bonus shares. That's $12,450 in stock from money you were going to earn anyway.
Illustration only. Stock values go up and down. Ask me for the current plan details.
Tools that give you hours back, and benefits independents go without.
reZEN
Transactions, documents, commissions and your revenue share network in one app.
Leo AI
An AI assistant for scripts, listing copy, market answers and back-office questions, day or night.
Real Signature & Wallet
E-signatures with no separate subscription, plus Real Wallet to see your money and track your revenue share.
Health plan options
Access to healthcare plan resources, often below what self-employed agents pay on their own.
One Real Mortgage & Title
In-house mortgage and title to help keep your deals together.
Training & local support
Real Academy training, Massachusetts broker support, Real Luxury and Real Military, plus me on the South Shore.
Last year's production. Both ways, side by side.
Same commission income on both sides, so the only thing that changes is what your brokerage takes. Nothing you type here leaves your screen.
Your production
Where you are now
At Real
Where you are now
At Real
Elite Agent status
Pay $6,000 in post-cap transaction fees in your anniversary year and you become an Elite Agent: your post-cap fee drops for the rest of the year, and Real awards you $12,000 in REAX stock (vesting over 3 years). Agents who also teach at Real Academy can earn more.
For illustration only, not a promise of earnings. Fees and awards are set by Real and can change; confirm the current figures with me. Your results depend on your production and Real's terms at the time you join.
29 years on the South Shore. I made this move myself.
My work ethic started at Peppino's Marketplace, our family's farmers market and grocery store in Abington. I earned my license in 1997, spent 15 years with Success Real Estate, then 9 years with Keller Williams, where I built Peppino Realty Group largely through referrals and repeat clients. I joined Real Broker MA, LLC for its modern marketing and technology, and earned my Massachusetts broker license in 2024.
When you join with me, you're not a number in a downline. You get someone who answers the phone, knows the Massachusetts market, and will sit down with your production and give you an honest answer, even if the answer is "stay where you are."
- A straight answer on whether Real makes sense for your numbers
- Help planning your move around active listings and pendings
- A sponsor who picks up the phone, from Boston to the Cape
- Help using reZEN, Leo AI and the marketing tools in your first 90 days
Common questions
Do I have to recruit to do well at Real?
No. The split, the cap and the tools stand on their own. Revenue share is there if you want it, and many agents earn some simply by telling friends where they work.
Will my clients notice the switch?
Rarely. Your license moves with you, and your sphere follows you, not the sign. I'll help you plan the timing around your active listings and pending deals.
Is there an office?
Real is a cloud brokerage, so there's no desk fee. I work out of 1151 Washington St in Braintree and meet agents across the South Shore.
Can my team come over together?
Yes. Qualifying team models have lower caps of $6,000 and $4,000 for team members. Let's look at your team's structure together.
How do I get started?
Run your numbers above, then call or text me. When you're ready, you sign up online with my sponsor code okmk9io.
Bring last year's numbers. I'll bring coffee.
A confidential 15-minute conversation. No pressure. When you're ready to join, sign up online with my sponsor code okmk9io.
Michael Peppino
617-875-4352
Want more info about Real?
Send me a quick note and I'll get back to you personally. Confidential, no pressure.
Our team of professionals will be with you every step of the way, from preparing your home for the sale, to handing the keys to the new buyer.